The Sunflower Fund’s annual Sunflower Day campaign will be commemorated on Friday 20 September 2019.
The campaign which is anchored by the sale of the Tube of Hope (TOPE), a multi-purpose accessory, is aimed at raising funds for the recruitment of blood stem cell donors to give the hope of cure to patients diagnosed with life-threatening blood diseases like leukaemia.
Retailing for R30 at Pick ‘n Pay stores nationwide, selected independent pharmacies and online at Zando, the design is inspired by the coming together of various African cultures, bringing hope of finding their life-saving match to patients in need of a stem cell transplant.
The TOPE comes in 6 vibrant colours each symbolising hope and depicting a specific ‘HopeTag’. Hope tags are a series of hash tags that will be used throughout the campaign as labels that unite an empower us rather than the divisive labels that we’ve become accustomed to in society today.
Get your favourite hope tag colour and make a statement in support of individuals with blood diseases.
What’s your #HopeTag?
Bue – Confident
Pink – Courageus
Yellow – Optimistic
Purple – Selfless
Green – Strong
Orange – Brave
TOPES go on sale from 1 August. To pre-order your TOPE or to partner with The Sunflower Fund as a host for a Sunflower Day celebration event contact Traci Sassenberg on 021 701 0661 or firstname.lastname@example.org.